About Us

Here at Association of Golf Merchandisers (AGM), we believe in empowering retail professionals to lead with confidence and shine in every aspect of their work. We are dedicated to supporting retailers, buyers, and vendor partners by providing continuous retail education and fostering strong, lasting relationships.

 

Since 1989, AGM has been driven by a simple belief: when retail professionals are equipped with the knowledge, confidence, and inspiration to excel, the entire industry thrives. Backed by a vibrant network of 850+ buyers and 200+ vendors, we focus on smart strategies like standout visual merchandising, key performance insights, creative promotions, and informed buying decisions that turn shops into thriving, profitable destinations.