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2024 Certified Retail Manager Program (CRM) Graduates
35+ years of specialty retail experience
at your fingertips
Since 1989, AGM has helped thousands of shop owners, managers, and retailers from around the world run smarter, more profitable businesses through
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Practical training
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Proven inventory strategies
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Easy-to-use planning tools
With a foundation in golf retail, AGM has spent decades understanding the unique challenges of specialty shops, including seasonality, buying risk, small teams, and evolving customer needs. That insight now powers a training program built to help independent retailers make confident decisions, boost profitability, and grow without the guesswork.
Become a Certified Retail Manager
Claim your spot among top retailers
Born out of a desire for clarity and confidence in retail management, the Certified Retail Manager Program (CRM) was created. This step-by-step training equips shop owners with the tools, strategies, and support they need to run their stores like professionals.
From inventory planning and Open-to-Buy sheets to visual merchandising, vendor relationships, and profit-focused decision-making, every lesson is designed to turn guesswork into strategy. Whether you’re managing a small shop or looking to refine your existing operations, CRM gives you the knowledge and practical tools to buy smarter, plan better, and grow with confidence.
What you'll gain...
Step-by-Step Retail Training
Follow a clear, guided path through the core skills every successful shop owner needs.
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Inventory planning to keep cash flow healthy and avoid overbuying
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Open-to-Buy plans for confident, profitable buying decisions
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Visual merchandising strategies that convert browsers into buyers
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Effective technology tools to simplify tracking and reporting
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Relationship-building techniques to strengthen customer and vendor loyalty
Hands-On Tools to Apply What You Learn
Skip the theory and get straight to implementation. You’ll receive:
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Editable seasonal buying and planning templates
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Printable workbooks and inventory trackers
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Simple checklists and cheat sheets to reinforce key lessons
Ongoing Education and Support
(Included with Your Enrollment)
Your tuition comes with a FREE 1-year AGM membership ($400 value), which gives you:
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Weekly live webinars with specialty retail experts
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Twice-weekly blog insights to keep your strategy sharp
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On-demand video library for self-paced learning
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A private community of shop owners and merchandisers to share wins, ask questions, and feel supported
What our Certified Retail Managers are saying...
I learned in one year from the AGM what would have taken me 10 years to learn from the school of hard knocks. Thank you, AGM, for being a guiding light!
- Vikki Burmeister
Long Grove, IA
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